This tool uses real creator benchmarks for RPM and CPM across different niches and regions. Actual earnings vary based on your audience, advertiser demand, content type, and season — but this gives you a reliable estimate that’s close to what most creators see in YouTube Analytics.
All the tools you need to turn jobs into
Artha makes it simple for creators, communities, and agencies to post jobs, engage audiences, and monetize opportunities — all in one place.
Get paid every time someone from your community applies to a job through your board.
Get paid every time someone from your community applies to a job through your board.
Get paid every time someone from your community applies to a job through your board.
Get paid every time someone from your community applies to a job through your board.
Get paid every time someone from your community applies to a job through your board.
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Frequently Asked Questions
Everything you need to turn your influence into sustainable income
RPM (Revenue Per Mille) means how much you earn for every 1,000 views. Think of RPM as your actual “take-home pay” after YouTube takes its cut and applies all monetization factors. RPM is usually lower than CPM — and it changes based on niche, audience region, and video format.
CPM (Cost Per Mille) is how much advertisers pay YouTube for 1,000 ad impressions. It’s the “industry rate,” not your earnings. You only receive a percentage of CPM (around 55% for long-form, 45% for Shorts), which becomes your RPM. CPM is helpful for advanced creators who want more granular control.
Think of it like this:
CPM = how much advertisers pay YouTube
RPM = how much YouTube pays you
RPM is always the better number for estimating creator earnings.
Yes — the tool has separate RPM ranges for Shorts, since Shorts earn differently from long videos. Just enter your Shorts views, and the calculator will include Shorts-ad revenue in your total.
Absolutely. Live streams follow different monetization patterns. When you add Live/Replay views, the calculator estimates ad revenue separately for them.
Yes! You can toggle on channel memberships, Super Chats, Super Thanks, and Super Stickers and add your monthly revenue. The tool automatically adds them to your estimated total income.
Monetized views are the views where YouTube actually showed ads. Not every view counts — some views come from ad-blocked devices, demonetized videos, or regions with low ad inventory. Typically, 40–80% of views are monetized depending on niche and region.
An ad impression is counted every time an ad is shown on your video. If a viewer watches multiple ads, that counts as multiple impressions — which can increase your revenue.
No problem. The tool automatically uses recommended RPM ranges based on your niche, audience region, and content type. Beginners can get accurate estimates without knowing advanced analytics.